Worn Wear Tour of Patagonia

After the great success achieved last year, with 7 countries visited and over 2000 items repaired, Patagonia’s European Worn Wear tour returns to Italy.

The initiative promoted by the outdoor brand is a real “on the road” mission to encourage people not to throw their clothes away just because they are broken or torn.

Saturday 21st and Sunday 22nd April at the Village of the Adventure Awards Days, enthusiasts and customers can reach the Station Worn Wear where the specialized staff will offer free repairs of zippers, buttons, torn fabrics and more, of any brand, also providing valuable advice on how to adjust jackets, trousers and sweaters independently.

“Creating a product that can last over time and that can be repaired is the first and most important step towards a concrete limitation of our environmental footprint” underlines Rose Marcario, CEO of Patagonia.

Nothing is more important and equally effective than extending the life of our clothes to the maximum. The simple act of making our clothes last longer, repairing them when necessary, allows you not to buy new ones, thus avoiding the generation of CO² emissions, the production of waste, and the consumption of water associated with the cycles production of the textile sector. The Worn Wear program celebrates the stories we wear through the clothing that accompanies us in our adventures, helping to keep them in action longer.

Just think that, keeping in circulation what we wear for another nine months, we can reduce the CO2 emissions, waste and water consumption by about 20-30%, and this only by discarding fewer things .

Because Better Than New.